Planning for Expo 2020 Dubai should start now

Has your business started planning for Expo 2020 Dubai yet?  25 million visitors are expected from all over the world, and therefore Expo 2020 Dubai will offer extraordinary opportunities for countries, companies and industries looking to grow their business and raise their profile on the global stage.  But despite the amazing opportunity to reach new markets and potential customers, many businesses are left wondering exactly why Expo 2020 Dubai is such a big deal – and why they should get involved themselves.

On 20 October 2020, the doors of Expo 2020 Dubai will open for six months, welcoming millions of visitors to the UAE.  With grants available add a hyperlink here to the Expo 2020 grants blog for innovation and entrepeneurship, what opportunities are there to grow your business?


Expo 2020 Dubai: an opportunity to grow your business

In order to maximise the opportunities available and encourage businesses to take part in Expo 2020 Dubai, the organisers of the global event have defined 3 themes to amplify participation.  These are Opportunity, Mobility, and Sustainability.



Expo 2020 Dubai aims to support and encourage companies, countries and industries to unlock the potential within individuals and communities to shape a better future.  This includes:

  • Education (enabling individuals and communities to reach their potential through training, mentoring, and capacity building)
  • Employment (responding to changing economic environments and workplace requirements by creating new jobs and enabling people)
  • New industries (diversifying economics and developing innovation industries and sectors)
  • Financial Capital (creating new financial models, providing access to finance, and achieving greater financial inclusion and efficiency)
  • Governance (creating systems and business environments that are beneficial to innovation and the creation of opportunity)



The theme of Mobility focuses on smarter and more productive movement of people, goods, and ideas, and includes the following:

  • Transportation (exploring the means, modes, and infrastructure of movement)
  • Travel and exploration (reaching new frontiers through exploration, knowledge and the quest for opportunity)
  • Personal Mobility (facilitating the movement of people, overcoming inequity and disability, and enabling urban access).
  • Logistics (developing smarter, more efficient, and sustainable systems for moving physical goods as well as critical resources)
  • Digital Connectivity (reducing boundaries between the physical and the virtual world to create new and innovative solutions for accessing information, services, and experiences.)



The theme of Sustainability explores the concept of living in harmony with our environment and planet and supports innovations and practices which can help create sustainable change and lasting benefit.  This includes the following:

  • Natural ecosystems and biodiversity (understanding, enhancing and protecting the earth’s diverse ecosystems)
  • Resources (managing existing resources effectively and efficiently, while discovering new ones)
  • Sustainable cities and built habitats (designing sustainable urban environments that support healthy communities)
  • Climate change (mitigating and managing the effects of climate change through innovations, policies and best practices).
  • Green Economy (developing new principles and metrics for sustainable economies)


Making the most of the opportunity

With key themes in place, it is important to understand how these opportunities can translate into actions which will be of benefit to countries and will enable you as an innovator or entrepeneur to grow your business by reaching new markets and audiences.

Countries can use Expo 2020 Dubai as an opportunity to develop social, economic, technological, and cultural aspects that make up the life of their nation.  Irrespective of their size or technological state of advancement, every nation will have something special and unique to contribute and to learn.

Companies working in areas of innovation can provide a glimpse of some of their latest research and development efforts, or even choose Expo 2020 Dubai to unveil their new products and systems. There are a number of different ways of setting up a business in the UAE to enable companies to take advantage of the estimated $50 billion link to numbers section in direct and indirect investment, including a joint venture. add hyperlink to joint venture blog

International organisations, NGOs, and foundations can demonstrate world-class thought leadership by connecting communities around the globe in diverse areas.  Educational institutions can show how they push boundaries and spark creativity in order to drive progress and innovation.


Start planning for Expo 2020 Dubai now

Although Expo 2020 Dubai is still ahead of us, many companies are already starting to plan in order to make the most of the opportunity to grow their business.  There are already conferences and events taking place which will provide invaluable opportunities for you grow your business, position your company on a global stage and to reach a new audience through marketing and communications activities.

In the spirit of the theme, Expo 2020 Dubai will create opportunities to make the journey to 2020 a wholly collaborative effort that starts well before the event opens its door and continues to resonate for decades to come. With networking sessions taking place enabling small and medium-sized businesses to meet the key decision makers who are responsible for awarding contracts for construction, event management, logistics, warehousing and technology, careful planning is required in order to ensure that the opportunities to benefit from the billions of investment are maximized well beyond the day the doors of Expo 2020 Dubai close in 2021.


Develop a marketing strategy for long-term business growth

Although many companies will understandably be focused on the need to focus on the immediate challenges that Expo 2020 Dubai presents, the real challenge is how to sustain the interest generated after the event finishes.  This will require careful planning and a tailored marketing and communications strategy which not only considers the time period in the run-up to Expo 2020 Dubai and the six months of Expo itself, but also considers how to retain the interest generated to promote sustainable long-term business growth.

An effective marketing strategy should cut through the noise to ensure that a company is competitively positioned whilst remaining relevant to its customers.  It can therefore be beneficial to work with a local marketing and communications partner who can combine their local knowledge with global experience.

This blog is powered by Acorn Strategy , an award-winning marketing and communications consultancy.  We have over 15 nationalities working in our teams, in offices from the UAE (Dubai and Abu Dhabi, the United Kingdom (London) and Australia. Our reach may be global, but we know the UAE inside and out.  We can use our understanding of the local market and audiences to make sure you’re clearly positioned as a leader and that your business needs are met. 

If you’re a company or country wondering where to start in order to make the most of this immense opportunity, from your marketing strategy, home country and in-country planning, as well as your marketing and communications before, during and after Expo 2020 Dubai, the Acorn Strategy team can help.  To find out how Acorn Strategy can help you make the most of the opportunities available, visit our website or email us at .