With less than 2 years to go, the excitement is building more than ever for Expo 2020 Dubai! The two-year countdown was marked with a striking display at the Burj Khalifa that illuminated the world’s tallest building.

If you are a company thinking of how to localise your marketing and communications in order to maximise the opportunities presented by Expo 2020 Dubai, then the Expo Hub can help. Make sure to check back regularly as we will update you with the helpful information you need to get your company involved, including top tips on:

• How to find out what opportunities exist in the Middle East
• How to understand the expectations of your target audience
• How to establish the best route forward
• How to do business differently in the Middle East

 

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